Recommendations

After interviewing our manager, it has made clear to us that Atlantic Pacific Lines is a growing business in a very fast growing industry. APL is a small business to handle any shipment from being a LCL to FCL.  APL moves container loads on sea, air, and inter-modal. Customers decide on how much of goods they would like move from point A to Point B. As they send in their request to one of our APL sales rep, and looking about the commodity and amount, the sales rep provides a valid estimate for the customer to decide on whether to accept or reject the offer. It is a very easy process from the beginning to end. To gain revenue for this company, we recommend them to do:

-          Motivate the marketing department to go after small businesses owners who ship international or domestic.

-          Try to renew old relationships with old customers who has stopped booking with APL.

-          Build a stronger and better relationships with customers and agents across the country.

Ever since APL has begun its company and grew so much, it has deployed the best logistical solutions and provide excellent customer service to shippers across the world. The team works very hard to provide the best customer service to their shippers. APL has the greatest strength and the team is their biggest asset. The team is experienced and trained to address all your problems or concerns and offering solutions to every problem that you may face during the process of operations.

There are many problems we run into during the process of the service. It maybe documentation related to a late gate container.  As it showed in out Pareto Chart, the most frequent issue we face is late shipments. To improve that particular situation, I would recommend them to focus more on fixing this situation that occurs the most in the field. Some ideas I would recommend are; follow up with the trucker, get a status update on every checkpoint, stay in touch with the dispatcher.

Another situation APL needs to work on is on marketing and reconnect relationships with their old customers. As per out interview with the manager, she mentioned, "we need to work more on bringing back our old customers and grow a stronger relationship with them and provide the best customer service they deserve." The team has been trying to call the some old contact to get in touch with them. 2 out of 5 phone calls go through. I recommend them to focus and spend money on their marketing department.